Contemporary Marketing, 2013 Update
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Book Details
Author(s)
Louis E. Boone, David L. Kurtz
Publisher
South-Western College Pub
ISBN / ASIN
1111579717
ISBN-13
9781111579715
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
