Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours

From the Book: Pitching for Talent in 60 Seconds
Good Ideas Need Great Talent: Pitch for Talent, Not for Funding

60 seconds is about the length of time you have in an elevator to explain the concept of your company to a total stranger (even less, if you get out on a lower floor). After that minute is up, you’ll start to lose someone’s attention. So it’s best to make those 60 seconds count:

5 to 10 seconds: Who are you?
10 to 20 seconds: What’s the problem your product/service solves?
10 to 20 seconds: What’s your solution?
5 to 10 seconds: Who do you need on your team?
(See the graphic below for more information on each step)