Managing Innovation: Integrating Technological, Market and Organizational Change.
Book Details
Author(s)Joe Tidd, John Bessant
PublisherJohn Wiley & Sons
ISBN / ASIN111836063X
ISBN-139781118360637
AvailabilityHabituellement expédié sous 24 h
Sales Rank53,905
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Managing Innovation Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Full description
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