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Global Strategy

Author Mike W. Peng
Publisher Cengage Learning
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Book Details
Author(s) Mike W. Peng
Publisher Cengage Learning
ISBN / ASIN 1133964613
ISBN-13 9781133964612
Sales Rank #44,689
Marketplace United States
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Description
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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