Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
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Book Details
Author(s)
Bernstein, J.
Publisher
Palgrave Macmillan
ISBN / ASIN
1137282932
ISBN-13
9781137282934
Category
Performing Arts
Marketplace
Canada 🇨🇦
Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
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