MBA Marketing (MBA Series)
Book Details
Author(s)Malcolm McDonald, Ailsa Kolsaker
PublisherPalgrave
ISBN / ASIN1137300299
ISBN-139781137300294
AvailabilityUsually ships in 24 hours
Sales Rank1,524,807
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
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