MBA Marketing (MBA Series)
Book Details
Author(s)
Malcolm McDonald, Ailsa Kolsaker
Publisher
Palgrave
ISBN / ASIN
1137300299
ISBN-13
9781137300294
Availability
Usually ships in 24 hours
Sales Rank
#1,524,807
Category
Business & Economics
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
