Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)
Book Details
Author(s)C. Giachetti
PublisherPalgrave Pivot
ISBN / ASIN1137373695
ISBN-139781137373694
AvailabilityUsually ships in 24 hours
Sales Rank9,441,882
MarketplaceUnited States 🇺🇸
Description
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
