Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot) Buy on Amazon
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Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)

Author C. Giachetti
Publisher Palgrave Pivot
75.00 USD

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Book Details
Author(s) C. Giachetti
Publisher Palgrave Pivot
ISBN / ASIN 1137373695
ISBN-13 9781137373694
Availability Usually ships in 24 hours
Sales Rank #9,441,882
Marketplace United States 🇺🇸
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Description
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
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