Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot) Buy on Amazon

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Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)

Book Details

Author(s)C. Giachetti
ISBN / ASIN1137373695
ISBN-139781137373694
MarketplaceFrance  🇫🇷

Description

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
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