Strategic Management: Theory and Application (2nd Edition)
Book Details
Author(s)Dan Kipley, Alfred Lewis
PublisherPearson Learning Solutions
ISBN / ASIN1256080179
ISBN-139781256080176
MarketplaceFrance 🇫🇷
Description
This text incorporates the numerous contributions to the field of Strategic Management with particular emphasis on the Ansoffian School pioneered by the Father of Strategic Management, Professor H. I. Ansoff.
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