Strategic Management: Formulation, Implementation and Control

"The twelfth edition of Strategic Management by Pearce, Robinson and Mital is based oncontemporary research in the subject. This book continues to provide straightforwardtreatment of strategic management with a practical and systematic approach. It uses aunique pedagogical model which is created to provide logic and structure to its treatmentof strategic management. This book uses its own strategic management model,and organizes the book around it"