DraftFCB+ULKA Brand Building Advertising: Concepts and Cases
Book Details
Author(s)
Mr. M G Parameswaran
ISBN / ASIN
1259005666
ISBN-13
9781259005664
Category
Paperback
Marketplace
France 🇫🇷
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Description
"The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA. Highlights: 12 cases which are classified into: • Consumer products • Consumer durables • Services 3 appealing articles: • How Advertising Works • Celebrity Endorsements • Promotions in Car Marketing"
