Business Marketing: Text And Cases
Book Details
Author(s)
Krishna Havaldar
ISBN / ASIN
125909796X
ISBN-13
9781259097966
Sales Rank
#3,337,215
Marketplace
United States 🇺🇸
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Description
The 4th edition of business marketing extensively updates all concepts and adds to it new concepts such as supply chain strategies and multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses.
