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Business Marketing: Text And Cases

Name: Business Marketing: Text And Cases
Author: Krishna Havaldar
ISBN: 9781259097966

Author Krishna Havaldar

Publisher Mcgraw Hill Education (India) Private Limited

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Book Details

Author(s) Krishna Havaldar

Publisher Mcgraw Hill Education (India) Private Limited

ISBN / ASIN 125909796X

ISBN-13 9781259097966

Marketplace India 🇮🇳

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Description

The 4th edition of business marketing extensively updates all concepts and adds to it new concepts such as supply chain strategies and multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses.