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Advertising and Promotion: An Integrated Marketing Communications Perspective (10e) [Kent State University]

AuthorGeorge E. Belch, Michael A. Belch
PublisherMcGraw Hill
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Book Details

Author(s)George E. Belch, Michael A. Belch
PublisherMcGraw Hill
ISBN / ASIN1259337030
ISBN-139781259337031
Sales Rank1,935,054
MarketplaceUnited States  🇺🇸

Description

This is a paperback 10th edition that was lightly used for one semester of school.

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