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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
Author: George E. Belch, Michael A. Belch
ISBN: 9780256218992

AuthorGeorge E. Belch, Michael A. Belch

PublisherIrwin Professional Publishing

CategoryAdvertising

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Book Details

Author(s)George E. Belch, Michael A. Belch

PublisherIrwin Professional Publishing

ISBN / ASIN0256218994

ISBN-139780256218992

CategoryAdvertising

MarketplaceUnited States 🇺🇸

Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)

Book Details

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