M: Advertising
59.38
USD
Book Details
Author(s)
William Arens, Michael Weigold,
Publisher
McGraw-Hill Education
ISBN / ASIN
1259815943
ISBN-13
9781259815942
Sales Rank
#22,641
Marketplace
United States 🇺🇸
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Description
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
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