M: Advertising
Book Details
Author(s)William Arens, Michael Weigold,
PublisherMcGraw-Hill Education
ISBN / ASIN1259815943
ISBN-139781259815942
MarketplaceFrance 🇫🇷
Description
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
