ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service.

The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.

Similar Products

Marketing Channels

Marketing Research (8th Edition)

The 7 Habits of Highly Effective People Personal Workbook

Strategic Management: Theory & Cases: An Integrated Approach

Essentials of Corporate Finance (Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)

Problem Solving Cases In Microsoft Access & Excel

Business Law (9th Edition)