A PREFACE TO MARKETING MANAGEMENT
Book Details
Author(s)
Peter, J. Paul
Publisher
McGraw-Hill Education
ISBN / ASIN
1260287254
ISBN-13
9781260287257
Availability
Only 5 left in stock - order soon.
Sales Rank
#1,879
Marketplace
United States 🇺🇸
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Description
- J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
- James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
