A Preface to Marketing Management
Book Details
Author(s)
Peter, J. Paul
Publisher
McGraw-Hill Education
ISBN / ASIN
007786106X
ISBN-13
9780077861063
Availability
Only 1 left in stock - order soon.
Sales Rank
#25,073
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
- Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
