A Preface to Marketing Management

Name: A Preface to Marketing Management
Author: Peter, J. Paul
ISBN: 9780077861063

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Book Details

ISBN / ASIN007786106X

ISBN-139780077861063

AvailabilityOnly 1 left in stock - order soon.

Sales Rank25,073

MarketplaceUnited States 🇺🇸

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.