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Services Marketing: Integrating Customer Focus Across the Firm ISE

Name: Services Marketing: Integrating Customer Focus Across the Firm ISE
Author: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
ISBN: 9781266287152

AuthorValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

PublisherMcGraw-Hill Education

CategoryPaperback

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Book Details

Author(s)Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

PublisherMcGraw-Hill Education

ISBN / ASIN1266287159

ISBN-139781266287152

CategoryPaperback

MarketplaceUnited States 🇺🇸

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