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Services Marketing: Integrating Customer Focus Across the Firm ISE

AuthorValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
PublisherMcGraw-Hill Education
CategoryPaperback
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Book Details

Author(s)Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
PublisherMcGraw-Hill Education
ISBN / ASIN1266287159
ISBN-139781266287152
CategoryPaperback
MarketplaceUnited States  🇺🇸

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