Services Marketing: Integrating Customer Focus Across the Firm ISE

Name: Services Marketing: Integrating Customer Focus Across the Firm ISE
Author: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
ISBN: 9781266287152

Author Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Publisher McGraw-Hill Education

Category Paperback

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Book Details

Author(s) Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Publisher McGraw-Hill Education

ISBN / ASIN 1266287159

ISBN-13 9781266287152

Availability Only 2 left in stock - order soon.

Category Paperback

Marketplace United States 🇺🇸

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Services Marketing: Integrating Customer Focus Across the Firm ISE

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