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Services Marketing (4th International Edition)

Author Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publisher McGraw-Hill Education
Category Customer services
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Book Details
Author(s) Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publisher McGraw-Hill Education
ISBN / ASIN 0071244964
ISBN-13 9780071244961
Category Customer services
Marketplace United States
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