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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy
Author
Jochen Wirtz, Christopher Lovelock
Publisher
World Scientific Publishing Company
Category
Customer services
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Book Details
Author(s)
Jochen Wirtz, Christopher Lovelock
Publisher
World Scientific Publishing Company
ISBN / ASIN
1944659013
ISBN-13
9781944659011
Category
Customer services
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United States 🇺🇸
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