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Services Marketing: People, Technology, Strategy

AuthorJochen Wirtz, Christopher Lovelock
PublisherWorld Scientific Publishing (US)
CategoryCustomer services
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Book Details

Author(s)Jochen Wirtz, Christopher Lovelock
PublisherWorld Scientific Publishing (US)
ISBN / ASIN1944659005
ISBN-139781944659004
CategoryCustomer services
MarketplaceUnited States  🇺🇸

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