CengageNOW with Business and Company Resource Center 1-Semester Printed Access Card for Boone/Kurtz's Contemporary Marketing, 16th

Ensure that your students have the understanding they need about marketing procedures and concepts they need to know with CengageNOW. This integrated, online course management and learning system combines the best of current technology to save time in planning and managing your course and assignments. You can reinforce comprehension with customized student learning paths and efficiently test and automatically grade assignments.