Marketing: An Introduction
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Book Details
Publisher
Pearson Education Limited
ISBN / ASIN
1292017511
ISBN-13
9781292017518
Marketplace
France 🇫🇷
Description
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
