Basic Marketing Research
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Book Details
Author(s)
Naresh K. Malhotra
Publisher
Pearson
ISBN / ASIN
1292020482
ISBN-13
9781292020488
Marketplace
United Kingdom 🇬🇧
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Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
