Successes and Challenges of Emerging Economy Multinationals
Book Details
Author(s)Marin Marinov
PublisherPalgrave Macmillan
ISBN / ASIN1349474932
ISBN-139781349474936
MarketplaceFrance 🇫🇷
Description
Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful internationalization of emerging economy multinationals. This in-depth analysis leads to the indication of numerous novel directions for further theoretical expansion and new empirical research.
