Guide to Management Research Methods
Book Details
PublisherWiley-Blackwell
ISBN / ASIN1405115122
ISBN-139781405115124
MarketplaceFrance 🇫🇷
Description
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.
- A practical introduction to research methods for business students.
- Gives students the ability to conduct reliable research on the basis of empirical field data.
- Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
- Demonstrates the interrelationships between the different stages in a research project.
- Helps students to decide which methods are most appropriate.
- Teaches students to think both critically and creatively about research methods.
- Includes the most up-to-date methods, including use of the Internet and email.
- Supported by real-life examples, cases and practical guidelines.
