The Behavioral Foundations of Strategic Management (Theories of Strategic Management Series)
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Book Details
Author(s)
Philip Bromiley
Publisher
Wiley
ISBN / ASIN
1405124709
ISBN-13
9781405124706
Marketplace
France 🇫🇷
Description
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
This book presents a focused approach to strategic management theory.
Outlines the basics of a behavioral approach to strategic management.
Examines assumptions of rationality and equilibrium and the problems they create.
Considers how a behavioral approach relates to a number of conventional approaches.
