The Behavioral Foundations of Strategic Management (Theories of Strategic Management Series)
Book Details
Author(s)Philip Bromiley
PublisherWiley
ISBN / ASIN1405124709
ISBN-139781405124706
MarketplaceFrance 🇫🇷
Description
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
This book presents a focused approach to strategic management theory.
Outlines the basics of a behavioral approach to strategic management.
Examines assumptions of rationality and equilibrium and the problems they create.
Considers how a behavioral approach relates to a number of conventional approaches.
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