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Hollywood Stardom

Author Paul McDonald
Publisher Wiley-Blackwell
30.43 37.95 -20% USD

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Book Details
Author(s) Paul McDonald
Publisher Wiley-Blackwell
ISBN / ASIN 140517983X
ISBN-13 9781405179836
Availability Usually ships in 24 hours
Sales Rank #2,358,368
Marketplace United States 🇺🇸
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Description
By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

  • Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’
  • Offers the first extensive analysis of stardom in the ‘post-studio’ era
  • Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
  • Draws on an extensive body of research data not previously deployed in film scholarship
  • A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
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