Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition)
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Book Details
Author(s)
Naresh Malhotra
Publisher
Prentice Hall
ISBN / ASIN
1405836660
ISBN-13
9781405836661
Marketplace
France 🇫🇷
Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
