The Emperors of Coca Cola

A history book of scandal . A book which shows the intrigues and combinations of the Leaders of the Coca-Cola system. A history book primarily centred in the 20th century which shows the growth of a Multinational corporation, of the United States and the power of unrelenting advertising and PR to sell a product. This is the only time that an ex Manager from the Coca-Cola system has written so candidly. You will read about the things that the Coca-Cola system wants to remain hidden.