Cases in Entrepreneurship: The Venture Creation Process (The Ivey Casebook Series)
Book Details
Author(s)Eric A. Morse, Ronald K. Mitchell
PublisherSAGE Publications, Inc
ISBN / ASIN1412909767
ISBN-139781412909761
MarketplaceFrance 🇫🇷
Description
Cases in Entrepreneurship: The Venture Creation Process is the first book to be based upon a cognitive framework of entrepreneurship. These cases are compatible with courses in Entrepreneurship, and New Venture Management at the undergraduate and MBA level in schools of business.
