Adsense: The Behavioral Science of Advertising

Did you ever waste money onadvertising your business?¿ If the answeris "yes" don't feel alone.¿ Millions ofadvertising dollars are wasted every year in our country by companies thatadvertise using the wrong media, or having the wrong message.WHY IS 85% OF ALL MONEY SPENT ONADVERTISING INNEFECTIVE?Advertising has become redundantand rhetorical.¿ Most of us won't admitto believing what we see or hear, and we don't usually search outadvertising.¿ And we are all bombarded withover 1500 messages every day!¿ Yet advertising has had an enormous impact onsociety over the years.The purpose of spending money onadvertising is to elicit a behavioralresponse.¿ AdSense is the study ofadvertising through the eyes of a behavioral scientist.¿ The book teaches you how to get past therhetoric and focus on the customer you need to get through your door today!¿It teaches you how to think as a behavioral scientist.Who needs this book?v Business owners who make advertising decisionsv Media salespeoplev Copywriters of advertisingv Advertising agenciesv Marketing expertsv Even consumers of advertising messages, whichhappens to be all of us