Marketing Thinking or Clientomania: What distinguishes a real marketer from a marketing robot

This provocative book is not a traditional compendium of marketing definitions, schemes, diagrams, and matrices. It's an exciting and provocative story about marketing thinking, a fairly elusive substance akin to the musical ear. The absence of that 'ear' turns a Harvard graduate into a useless and even dangerous marketing robot. Its presence makes even a rough-and-ready shop keeper into a bullet-biter and achiever. Now that we have entered a brave new world of the turbu-lent 'new economy,' marketing battles will be won not by 'instrumentalists.' They will be won by marketing thinkers, by those who can think and feel like the Client and for the Client, by those who can live and breathe the Client, by those infected with Clientomania, by those bristling with disci-plined creativity and inventiveness. This book is both philosophic and pragmatic. It offers no easy formulas, but rather a guidance on how to acquire marketing thinking and apply it to a gamut of daunting marketing chores.