Communications Essentials: A Sell-Abration

If you want to improve the results you've been getting in your relationships at work and home, change your approach. The starting point is the other person. People silently ask, "what's in it for me?" "Why should I listen to you?" This book will give you important information on how to influence and persuade others to go along with your ideas and recommendations by positioning information in a way that lets the other party know what the benefits of your idea will mean to them. Use the tools of predictability, intuition, analogies, metaphors and humor to your benefit as you present information in a compelling and informative manner and enjoy the journey.