The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose

During a crisis situation, it's often too late to start figuring out what to do says crisis management expert Robin Cohn. If unprepared, a CEO could sink a corporation, not necessarily due to the crisis itself, but from the handling of it. The PR Crisis Bible is designed to aid any corporation, institution, government agency, CEO, or political personality in handling all types of messy crisis management scenarios. The book offers solid advice on how to handle specific situations that could potentially wreak havoc on a corporation's operations: extended negative press, lawsuits, government investigations, low employee morale, angry customer or vendor complaints, sexual harassment allegations, online hackers, executive succession, workplace safety and drops in sales, stock prices or earnings. Utilizing several dozen examples of companies that could have avoided crises, The PR Crisis Bible highlights how best to anticipate problems and rehearse possible scenarios, prevent negative media exposure, use the Internet to effectively mute a crisis, work with social and environmental activists and monitor internal employee morale and communications.