Studyguide for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN 9780324271904 (Cram101 Textbook Outlines)

Never HIGHLIGHT a Book Again!  Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780324271904