Outlines & Highlights for Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, ISBN: 9780073381091

Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and optional access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, not generic. Cram101 Texbook Outlines are in a lecture notebook format for taking in-class notes.