Transforming McLuhan

Transforming McLuhan explores the radical, critical, oppositional, humanistic line of descent in interpreting Marshall McLuhans work. Rejecting the dominant view of McLuhan as a conservative, uncritical herald of deterministic technological utopia and accomplice of corporate capitalism, Transforming McLuhan repositions McLuhan as a uniquely important thinker in cultural, critical, and postmodern communication and media studies. This McLuhan is the oppositional critic of modernity, resisting uncontrolled technological change, who seeks new social and media systems with a human face. Reflecting on McLuhans historical and theoretical importance, contributors represent diverse international and academic perspectives, and include Glenn Willmott, Richard Cavell, Gary Genosko, Douglas Kellner, Nick Stevenson, Patrick Brantlinger, Lance Strate, Donna Flayhan, and Bob Hanke.