The Social Media Business Equation

About The Social Media Business Equation

• Concisely written, practical approach focuses on actionable items.
  Rather than taking a technical approach, this book presents practical, useful insights and proven successful techniques that readers can immediately apply.


• Approach appeals to readers at all levels of expertise.
  Author Eve Orsburn has crafted an approach that engages those who only understand the technology as well as the more mature business person who only understands the business aspect of marketing.


• Author's exclusive Social Media Equationâ„¢ offers proven insights for significant returns on investment.
  The author's unique Social Media Equationâ„¢ enables you to unlock exponential growth in today's organizations using social media. An entire chapter details the Social Media Equation, demonstrating how this broad approach stands apart.


• Step-by-step examples demonstrate how to implement proven methodology.
  Clear, meaningful examples throughout the book demonstrate the author's proven concepts in action and guide readers through implementing strategies and building on the book's unique methodology.


• Case studies examine how a variety of well-known organizations maximize social media.
  Readers take an intriguing look at familiar organizations and brands using social media, such as General Motors, Mayo Clinic, Anheuser-Busch, and Lane Bryant. Case studies also review real results at other small, medium and large companies. Corresponding live links keep information as up-to-date and relevant as possible.


• Easy-to-follow processes emphasize the importance of social media in marketing.
  The book's clear presentation provides early emphasis on the growing importance of social media today to help readers fully understand the impact of social media on marketing results today.

From Eve Mayer Osburn, Author of The Social Media Business Equation:

Chapter Summary

1. Why You Need Social Media: I need you to understand not just how to get the most out of social media, but something equally important: why you need social media in the first place. That's what this chapter is about.


2. Shut Up and Listen!: Questions and answers--that's really all there is to social media. Your prospects and customers have questions. How do I garden without hurting my knees? How do I get a word-processing program without buying the rest of the package? How do I get from point A to point B quicker, smarter, shorter, etc.? If you're broadcasting all the time, sending out nothing more than digital billboards, how will you ever hear their questions?


3. Opposites Attract: If you do all the right things, but you do them in the wrong place, social media will not grow your business. Many people go into social media looking to put "like with like." In other words, they join networking filled with counterparts and competitors. Don't do that! You need to go where your prospects and customers are. Opposites attract!


4. You Need More Than One Ball to Juggle: Have you ever watched a juggler engage a crowd by throwing around a ball? No. Of course you haven't. And yet, in the game of social media, many companies try just that. Unfortunately, when it comes to social media most people only think of one thing at a time, when in fact you need to juggle several.


5. The Social Media Equation: Believe it or not, there is an equation you can use to make sure your social media efforts convert into business. This chapter not only tells you what the equation is, but walks you through it step-by-step.


6. The ROI of Social Media: Measuring social media results can be a challenge, but it's not impossible. In fact, when you have two things--a specific goal in mind and a way to track your progress through clearly delineated checkpoints--you can determine the return on your social media investment.

That's it: six simple chapters to total social media domination! Okay, okay, maybe not total domination, but at least a proven and effective way to make sure your social media efforts will lead to business growth.