Franchising: The Inside Story

Written by one of America's foremost franchise consultants, this fast-reading and easy-to-understand book takes the reader step-by-step through each step, from responding to an ad and choosing the right franchising company to negotiating the contract and opening the doors to the outlet. Reading this book may spell difference between franchise failure and success. "Indispensable reading for any current involved in or thinking about becoming involved in the franchise trade." (James Ullman, franchise attorney).