Moxie And Other Fundamental Entrepreneurial Concepts

So you think you want to launch a business... I would like to help you get what you really want, and avoid what you fear. That's right. This book is about fear and greed - but not silly old fear or nasty old greed. It's about proper respect for risk and acknowledgment of healthy desires. It is intended to provide some information that may be new to you, and to encourage critical thinking on your part. My bold presumption is that the extra information and the critical thought that follows will reduce the risk in your entrepreneurial adventure and increase your chances of identifying and obtaining what you really want. On top of that, it's short and readable.