Understanding the Global Market: Navigating the International Business Environment
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Book Details
Author(s)
Bruce D. Keillor
Publisher
Praeger
ISBN / ASIN
1440803013
ISBN-13
9781440803017
Marketplace
France 🇫🇷
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Description
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.
