Printing Digital Money: Newspaper's guide to an Internet, mobile, email and print business model
Book Details
Author(s)Eric Buskirk MBA
ISBN / ASIN1450530702
ISBN-139781450530705
MarketplaceFrance 🇫🇷
Description
Newspaper executives wondering how to build their business by integrating print and non-print (web, email newsletters, business directory, iPhone/mobile, etc.) should read this book. It flows like an abbreviated MBA, but targeting newspapers.
