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📖 Description
Version 1.1 boasts 16 brand new end of chapter cases! If you like to use case examples in your Principles of Management course, then Version 1.1 is right for you. The cases are as follows:1. Goodwill2. SAS3. Hanna Andersson4. Xerox5. Flat World Knowledge6. Nucor Steel7. Toyota8. Google9. Social Networking10. Indra Nooyi, CEO of Pepsi11. Bernard Ebbers, Former CEO of WorldCom12. Edward Jones Investments13. GE14. Zappos15. Newell Company16. KronosPrinciples of Management-Version 1.1 by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.
