Marketing Secrets for Your Small Business

Marketing Secrets for Your Small Business proves that the most important skill for running your business is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. You can't pay your employees unless you have money come in the business from selling stuff. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. It’s how you communicate to the public that you have a good product, that you offer a good consumer experience and that they should buy stuff from you, rather than one of your competitors. Marketing is also the most misunderstood skill on the planet. Poor Marketing is perhaps why 65% of new businesses close their doors after 2 years, and over 85% of businesses don't make it 8 years before going under. In over 80 pages, Marketing Secrets for Your Small Business deals with: Introduction Are You Making These 3 Blunders in Your Small Business? Mistake #1: Going After New Customers Mistake #2: Not Effectively Using Cross-sells, Upsells or Package Selling Mistake #3: Not Understanding the Lifetime Value of a Customer Normal Advertising = Normal Results How to Increase Your Profits by 18% in the Next 3 Months The Forgotten Rule Of An Obscure Italian Economist Where To Start The Amazing Power of Word of Mouth Referral Marketing For Small Businesses The Referral System, Step by Step Eliminate Customer Resistance & Objections The Selling Power of Testimonials How to Become an Avid Testimonial Collector How to Use Testimonials for Maximum Effect Anatomy of a Good Testimonial How to Create Instant Results with Your Yellow Pages Ad The Most Important Part of Your Ad Now You Only Have To Do One Final Thing. Have an Offer And a Call To Action Five Proven Internet Strategies to Skyrocket Sales #1 Video Marketing #2 Lead Capture and Follow-up Campaigns #3 Local Search Visibility #4 Social Media Marketing #5 Blog Marketing About the Author